Intelligence first
Every capability works as analysis and recommendation, with or without write access. This is real on day one.
Prepared exclusively for Fyorin
A continuously improved enterprise website
A managed enterprise website on a modern stack, paired with an SEO intelligence platform that audits the live site on a schedule and prepares improvements for review. Nothing reaches production without a person approving it.
Explore 01
The vision
How the engagement is structured
Two things that work together: a managed website rebuilt on a modern stack, and an SEO intelligence platform that audits the live site on a schedule and prepares improvements for review. Nothing reaches your live site without a person approving it.
Preparation where the stack allows
Because Born builds and operates the rebuild, content and metadata changes are prepared as unpublished CMS drafts for an editor. Code and configuration fixes are delivered as precise recommendations.
Honest degradation
If a data source is not connected, only the capability that needs it is affected. The platform states what is restricted and keeps delivering everything else.
02
The reference build
Search visibility engineered into the build
A live website on a modern Astro frontend, a Payload CMS, and Cloudflare hosting. Technical SEO is built into the pipeline, then verified continuously on the live site.
- Core Web Vitals targeted green by construction (minimal client JavaScript, edge delivery), then monitored from real user data.
- Schema.org markup (Organization, Product, FAQ, Breadcrumb) as reusable components, verified on every page.
- XML sitemaps and canonical URLs generated at build time.
- Open Graph, Twitter Card, and hreflang set in the build.
- robots.txt and crawl guidance managed in the repository.
- Redirect handling captured in the repository; dead pages with inbound links are flagged for a reviewed redirect.
03
The platform
Four layers, one managed stack
The site and the intelligence that improves it, operated together.
Content layer
Payload CMS
- Type safe, headless, open source
- Roles, versioning, drafts, scheduled publishing
- Localisation and direct database access
Frontend
Astro
- Zero JavaScript by default
- Island hydration only where needed
- Image optimisation and critical CSS
- View transitions without bundle bloat
Hosting
Cloudflare edge
- Global edge delivery
- DDoS protection and WAF
- Automatic TLS and HTTP/3
- Object storage and managed database
Intelligence
SEO platform
- Scheduled audits of the live site
- Findings turned into prioritised tasks
- Fixes prepared as reviewed CMS drafts or recommendations
04
What's included
The capability set
Mapped to what is genuinely delivered. Every fix is prepared as a reviewed change, a CMS draft, or a recommendation.
Technical SEO, verified continuously
Engineered into the build, then checked on the live site on a schedule.
- On page facts captured per page: title, meta, canonical, robots, lang, H1 and H2, Open Graph, declared Schema.org types, word count, link counts.
- Drift detection between snapshots, graded critical, major, or minor.
- Real user Core Web Vitals (LCP, INP, CLS) from Google CrUX, with a task raised when a page regresses.
- Lab performance, accessibility, best practice, and SEO scores tracked over time.
- Uptime, SSL, DNS, mixed content, and broken links.
Organic SEO, continuously analysed
Keyword, content, and linking work delivered as evidence backed tasks.
- Quick win CTR opportunities with exact proposed titles and meta descriptions.
- Rank tracking with live SERP context and SERP feature detection.
- Keyword suggestions from Search Console queries, clustered, intent classified, and scored for review before they join your tracked set.
- Content gap analysis against your tracked competitors, feeding AI generated content briefs for editors.
- Internal linking analysis from a live crawl, identifying orphan pages and specific links to add.
- Metadata changes prepared as CMS drafts where connected, otherwise as recommendations.
Backlink and ranking intelligence
A provider agnostic ranking and backlink feed.
- Keyword position tracking with search volume and CPC.
- Backlink profile: referring domains, dofollow share, anchor distribution, spam scoring, broken backlinks.
- Toxic domains identified with an allowlist guard, produced as an exact list for a person to upload (Google offers no programmatic disavow).
- Competitor watch and keyword gap monitoring.
- A monthly ranking and backlink scorecard in the client portal and as a PDF.
Search Console as a work queue
Google data treated as a live source of work.
- Daily Search Console sync (Google data lags one to three days, so this is a daily sync, not a real time feed).
- Query level impressions, clicks, CTR, and position by date, page, and device.
- Index coverage and rich result status per inspected URL, turned into tasks.
- Structured data warnings detected, repairs recommended.
- Coverage and indexation gaps surfaced (we monitor, we never force indexing).
AI search visibility
Whether your brand earns citations in AI answers.
- Brand and category prompts run against ChatGPT with web search.
- Reports which domains earn citations and whether yours does.
- A metered capability with a per query cost.
05
The always-on loop
What runs, and how often
The cadence on the Discovery plan. Scheduled audits prepare work for review; nothing publishes on its own.
| Capability | Cadence |
|---|---|
| Site health monitoring and drift | Weekly |
| Search Console work queue | Daily sync |
| Real user Core Web Vitals (CrUX) | Weekly |
| Rich results and structured data | Weekly |
| Quick wins (CTR, titles, meta) | Weekly |
| Rank tracking and live SERP | Weekly |
| Keyword suggestions | On demand |
| Internal linking | Monthly |
| Content recommendations and briefs | Monthly |
| Competitor watch | Monthly |
| Keyword gap and market research | Quarterly |
| Backlinks and disavow | Quarterly |
| Off page strategy | Quarterly |
| AI search visibility | Monthly |
06
Service levels
Commitments, stated as targets
These are the targets we work to and report against. They are intentions backed by monitoring, not penalty backed guarantees. Performance credits, if introduced, begin after a baseline quarter establishes normal ranges.
| Area | Target |
|---|---|
| Performance | Lighthouse and Core Web Vitals tracked weekly; pages below target are remediated, not auto credited. |
| Uptime | A 99.9% uptime target, backed by independent monitoring receipts. |
| P1 incident response | Acknowledged within one business day. |
| Core Web Vitals | LCP, INP, and CLS tracked from real user CrUX data and worked toward the good range. |
| Security patching | Critical advisories addressed promptly; lower severity in the next maintenance window. |
| Accessibility | Automated WCAG 2.2 AA checks as a monitored target, backed by periodic manual review. |
07
Fair use
Ring-fenced hours
Human time is allocated each month. Overage is billed at €85 per hour and pre-approved. Hours do not roll over. Larger initiatives (redesigns, new templates) are scoped separately as fixed price statements of work.
| Category | Allocation |
|---|---|
| Strategic SEO work | 2 hrs / month (brief review, manual optimisation, SERP analysis) |
| Discretionary development | 2 hrs / month (content tweaks, minor features, fixes) |
| Automation and platform ops | Always on (all scheduled audits and monitoring, at no extra cost) |
| Incident response | Excluded from the budget |
08
Investment
One managed subscription
€440 / month
+€25 per additional blog content piece
No setup fee. 12 month minimum. Discovery tier intelligence included.
- Managed website on Astro, Payload, and Cloudflare
- Discovery tier SEO intelligence (the full platform)
- Technical SEO engineered in and verified continuously
- Search Console work queue and scheduled audits
- Backlink, ranking, and AI search visibility
- Fair use SEO and development hours
- Monthly scorecard and reporting
Replacement cost
What this replaces, assembled separately:
| Premium managed hosting | ~€80 / mo |
| SEO agency retainer | ~€1,500–3,000 / mo |
| SEO intelligence subscription | ~€180 / mo |
| Developer maintenance retainer | ~€800–1,500 / mo |
| Uptime and security monitoring | ~€60 / mo |
09
Next steps
How we start
01
Review the reference build
Open the live reference and run your own Lighthouse and PageSpeed checks.
02
Kick-off call
A short call to align on scope, cadence, and the metrics that matter to you.
03
Sign and onboard
Provision the stack and connect Search Console and the backlink data source.
04
Go live
Migrate content, verify performance on the live site, and activate the scheduled audits.